How-to Guides

This section provides practical guides for specific tasks using the ammm library.

Guides:

• Guide: Configuring the Model Run
• Guide: Running the Model
• Guide: Interpreting Model Results
• Guide: Performing Budget Optimisation
• Multi-Period Budget Optimization - User Guide
• Guide: Performing Cross-Validation and Model Evaluation
• Guide: Prior Calibration using Historical Data
• Guide: Lift Test Calibration

• Configuration: Detailed guide to setting up the config.yaml file.

• Running the Model: How to execute an MMM run.

• Interpreting Results: Understanding the output files and visualisations.

• Optimisation: Performing budget optimisation and understanding the results.

• Multi-Period Optimization: Planning budgets across multiple time periods with seasonality.

• Cross-Validation: How to set up and run cross-validation checks.

• Prior Calibration: Guidance on setting informative priors.

• Lift Test Calibration: Using lift tests to inform priors or validate results.