ammm Core Mixins: MMM Analysis (mmm_analysis.py)¶
This module provides the MMMAnalysisMixin class, designed to be inherited by Marketing Mix Model (MMM) classes in ammm. It offers methods for analysing the relationship between channel spend and contribution, and for visualising the expected impact of hypothetical spend scenarios over time.
MagicMock is a subclass of Mock with default implementations of most of the magic methods. You can use MagicMock without having to configure the magic methods yourself.
If you use the spec or spec_set arguments then only magic methods that exist in the spec will be created.
Attributes and the return value of a MagicMock will also be MagicMocks.